About the Author

My work in Core Messaging, Category Design and Storytelling for over 30 years has taught me that at the bottom of every meaningful value proposition is a story.

As the founder of momondays, I have listened to and watched countless stories being performed -- it has given me a fundamental grasp of what works, and what doesn’t. As a professional speaker, trainer and consultant, my passion is helping people and organizations lead better, sell more, and change the world.

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