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Get Better Testimonials

December 13 @ 7:00 pm - 9:00 pm

Free – $97.00
Get Better Testimonials

LEARN THE STORY-BASED APPROACH TO TESTIMONIALS AND LEVERAGE SOCIAL PROOF TO BUILD YOUR BUSINESS NOW.

December 13, 2021, 7:00-9:00 PM EST (ADJUST FOR YOUR TIMEZONE)

Testimonials have become a universal fixture on websites and promotional materials – almost every successful business has them.

Whether you are a coach, consultant, advisor, accountant, lawyer, or speaker; whether you run a service-based business, a software business or a product-based business; whether you work in a small business, a medium-sized business, or an international corporation, chances are your competitors already have strong testimonials to support their sales and marketing efforts.

In fact, so many of your competitors have testimonials that your potential customers and clients have come to expect them.

That’s why it’s not enough to simply have a few, random testimonials.

Testimonials are a strategic, competitive advantage only when you have a lot of different testimonials, and only when they say the right things about you and your business. Testimonial stories enable you to share them conversationally in any environment.

In this workshop, you’re going to learn how easy it is to get more, better testimonials. Using marketing and advertising copywriting tools and techniques that I have amassed from over 30 years as a professional copywriter, you’ll learn:

  1. What makes a good testimonial… and how a story-based approach makes it a great one!
  2. The difference between an endorsement and a testimonial.
  3. 8 ways that testimonials support your business — beyond marketing!
  4. 4 believability enhancers to add even more credibility to your testimonials.
  5. 4 specific types of testimonials you ‘need’.
  6. How to get testimonials whether you’re just starting out, or have been in business for years.
  7. How to help your customers and clients give you better testimonials in a way that benefits them as much as you!

PLUS, A PORTION OF THE WORKSHOP IS SET ASIDE FOR YOU TO WORK ON CRAFTING ‘DREAM’ TESTIMONIALS TO GIVE YOU A HEAD START IN COLLECTING REAL ONES!

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LOCATION

This is a live, Zoom video-conferenced workshop…. complete with all the functionality that this platform offers, including polls, breakout rooms, and real, live conversation!

Just like a physical workshop, you will have the opportunity to work on your own material and get immediate feedback.

The access code will be emailed to you as soon as you register, so check your email!


 

YOUR FACILITATOR

Michel Neray is a 22-year veteran as a professional speaker and is the founder of momondays — the longest-running storytelling event in Toronto that pre-Covid was in 16 cities in North America. The momondays community now thrives online at https://momondays.com

Michel has spoken professionally in nine countries at conferences on Inside-Out Storytelling. He works with professional speakers to engage audiences, and with start-ups, not-for-profits, and larger organizations, to increase sales, attract investors and strategic partners, strengthen brand differentiation, and become leaders in their field through Category Design.

Learn more about Michel at https://neray.com


 

NOTE: PLS BE REMINDED THAT IF YOU ARE A MEMBER YOU NEEDED TO BE LOGGED IN SO YOU CAN SEE THE SPECIAL TICKET PRICES FOR YOUR GROUP. AND IF YOU DID LOG IN, YOU NEED TO RELOAD THIS PAGE TO REFLECT THOSE TICKETS.

Details

Date:
December 13
Time:
7:00 pm - 9:00 pm
Cost:
Free – $97.00

Organizer

Michel Neray

Tickets

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General Access Ticket- Get Better Testimonials
General Access - Get Better Testimonials
$ 97.00 (usd, applicable taxes not included)
100 available
About the Author

My work in Category Design and Differentiation for over 30 years has taught me that at the bottom of every meaningful value proposition is a story. As the founder of momondays, I have listened to and watched countless stories being performed -- it has given me a fundamental grasp of what works, and what doesn’t. As a professional speaker, trainer and consultant, I've worked with thousands of leaders and sales teams in more than eight countries around the world, from Montreal to Moscow. My passion is helping people and organizations lead better, sell more, and change the world through Category Design and Storytelling.

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