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Find Your Difference!

March 14 @ 4:00 pm - 6:30 pm EDT

Free – $97.97


March 14, 2022 4-6:30 PM EST (ADJUST FOR YOUR TIMEZONE)

Whether you’re a start-up looking to attract investors, a solopreneur who competes with millions of other solopreneurs on the Internet, or a larger corporation that’s carving out a unique niche in the marketplace, your unique difference underscores your unique value, your pricing, and your ability to attract the right customers and clients.

But it’s not easy to find.

You’re probably too close to it to see it. Your customers don’t typically know how to articulate it. And most workshops that profess to help you find it just ask the usual and expected questions…

Which only gets you the usual and expected responses.

I have developed a unique approach that digs beyond the usual and expected marketing ‘bumph’ to get you the answers you need. I’ve used this approach to help early-stage start-ups, late stage start-ups, larger companies, and solopreneurs.

It works precisely because it’s as simple as it’s counter-intuitive. 

In this workshop, be prepared to connect the dots of your life and business in a way that you may never have done before. This is a powerful and empowering workshop that brings clarity to the who, what, why, and how of everything you do, and strengthens your confidence in the unique value you bring to the market.

You will learn and apply these techniques to your own business:

  • The 5 layers of differentiation, and where to look for your brand and business differentiation.
  • How your very specific focus of expertise makes a huge, positive difference to the universe.
  • The real difference between features, benefits, problems, and pain points – and what will get you the mileage.
  • How your backstory story explains ‘everything’.
  • How to use your backstory story to attract ideal customers and clients, and gain a following.


March 14
4:00 pm - 6:30 pm EDT
Free – $97.97


Michel Neray


The numbers below include tickets for this event already in your cart. Clicking "Get Tickets" will allow you to edit any existing attendee information as well as change ticket quantities.
Workshop fee for non-members
Zoom access details will be sent to you as an autoresponder following registration. If you are a member (Casual, Passionate, or Pro) please log in and select the discounted or free ticket.
$ 97.97 (usd, applicable taxes not included)
97 available
Workshop fee for members at the Casual level
Zoom access details will be sent to you as an autoresponder following registration. If you are a member at the Passionate, or Pro level, please log in and select the free ticket.
$ 87.87 (usd, applicable taxes not included)
97 available
Workshop for members at the Passionate or Pro level (free)
Woohoo this is a great benefit of your membership! Zoom access details will be sent to you as an autoresponder following registration.
$ 0.00 (usd, applicable taxes not included)
97 available
About the Author

My work in Category Design and Differentiation for over 30 years has taught me that at the bottom of every meaningful value proposition is a story. As the founder of momondays, I have listened to and watched countless stories being performed -- it has given me a fundamental grasp of what works, and what doesn’t. As a professional speaker, trainer and consultant, I've worked with thousands of leaders and sales teams in more than eight countries around the world, from Montreal to Moscow. My passion is helping people and organizations lead better, sell more, and change the world through Category Design and Storytelling.

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