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Build Trust and Grow Your Business With Stories, Six-Week Live Workshop on Zoom

April 5 @ 7:00 pm - 9:00 pm EDT

Build trust and Grow your Business with Stories


If you want to sell without ‘selling’… attract customers who want what you have to offer… differentiate your product or service from ALL the competition… gain the kind of confidence that only comes from knowing the true value of what you offer… you need stories.

Specifically, you need THESE stories…

  • Your ‘testimonial’ story (aka your customer story) tells your audience that the results are real.
  • Your ‘human’ story shows you’re relatable, and what it’s like to work with you.
  • Your ‘origin’ story defines the problem you solve and positions you as the natural solution; it’s the backstory that explains ‘why we do how we do what we do’. For speakers it’s your signature story; for start-ups, it’s your ‘why invest in us’ story; for independent businesses, it’s your ‘why hire me’ story; and for larger companies, it’s your brand story.
  • Your ‘secret sauce’ story is strongly linked to the origin story. This is the most strongly differentiating of all the stories.

You should be able to tell these stories clearly and confidently… and so naturally that they don’t even feel like ‘stories’. You share them in conversation, on stage, or on your website – anywhere you meet potential customers – to help them get to know, like, and trust you.

These are the 4 stories your business needs. That’s what we’ll work on together. That’s what you’ll finish by the end of this series. Reserve your spot in this exceptional six-week live workshop.

“I have used this approach to help coaches and consultants attract clients; trainers and speakers get booked and engage audiences; financial advisors build their client list; start-ups get funded and acquired; and company presidents and executive directors lead their organizations powerfully. They really work.“


To maximize personal interaction and one-on-one coaching, the group size is limited to just 4 participants. Reserve your spot now.


“The ‘Storytelling for Business’ series is transformational. It taught me how to tell a story with meaning, purpose, and great technique.”

“I have learned more in this 6-week series than I have in the past year.”


7-9 pm est weekly Tuesdays, April 5, 2022 – May 3, 2022

SHOWCASE 7-8 pm Tuesday May 17, 2022

Session 1: Introduction and story structure template

Session 2: Testimonials Story

Session 3: Human story

Session 4: Origin story

Session 5: Secret Sauce story

Session 6: Showcase


This is a live, Zoom video-conferenced workshop…. complete with all the functionality that this platform offers, including polls, breakout rooms, and real, live conversation!


Michel Neray is a 23-year veteran as a professional speaker and is the founder of momondays — the longest-running storytelling event in Toronto that pre-Covid was in 16 cities in North America. The momondays community now thrives online at https://momondays.com

Michel has spoken professionally in nine countries at conferences on Inside-Out Storytelling. He works with professional speakers to engage audiences, and with start-ups, not-for-profits, and larger organizations, to increase sales, attract investors and strategic partners, and strengthen brand differentiation.

Learn more about Michel at https://neray.com


April 5
7:00 pm - 9:00 pm EDT


Michel Neray


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About the Author

My work in Core Messaging, Category Design and Storytelling for over 30 years has taught me that at the bottom of every meaningful value proposition is a story.

As the founder of momondays, I have listened to and watched countless stories being performed -- it has given me a fundamental grasp of what works, and what doesn’t. As a professional speaker, trainer and consultant, my passion is helping people and organizations lead better, sell more, and change the world.

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