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The 5 Neural Hooks in Storytelling

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Video/Text

Video/Text

Storytelling

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The 5 Neural Hooks in Storytelling Overview

Hack into your Listener's Brains with These 5 Neural Hooks

If you've ever gone to speaking event and witnessed hundreds of people jumping out of their seats to run to the back of the room with credit card in hand... or maybe found yourself running to the back of the room.... you might be wondering, 'how did they do that?'

Well, one way is by cleverly and strategically hitting all their hot buttons and triggers in a simple, little seemingly innocuous story...

And you can learn exactly how to do it In this virtual workshop. I've taken my complete live workshop on the The 5 Neural Hooks, and packaged it into an eBook, a workbook, and 7 instructional videos.

You'll learn how professional speakers embed the most compelling call-to-action into their stories to motivate their audiences to buy, change behavior, think differently, or, well, do pretty much whatever they want!

And you'll learn how to do it in your stories... but you have to promise to use this knowledge wisely and ethically... plus have fun with it!!

As an added bonus, you'll know exactly what those highly successful speak-to-sell speakers are doing when you're in the audience, and you'll be able to resist the temptation to run to the back of the room with your credit card in hand!

Here's what you'll get from this course

  • Why our minds look for parallels in stories
  • How to frame the problem you solve so that other people identify their own unique circumstance
  • How to avoid the 'yes but I'm different' objection
  • How to apply Parallel Construction conceptually in your stories
  • Download your free eBook

Script

The year was 2007 and I was in a huge conference hall with over 3,000 other people. My wife and I were mesmerized among with the other 3000 attendees by one of the best storytellers I had ever heard.

Classic motivational speaker... And on this day, I watched with amazement how he motivated a lot of people to run to the back of the room, credit card in hand, to plunk down a deposit on a very expensive program.

And how did he do it?

He did it with a story... specifically by using a combination of techniques based on a parallel construction and a framework I call- the 5 Neural Hooks.

From the beginning of time, stories are how we have passed on our values, made sense of the world and effected change. Our brains have evolved to be literally wired to pay special attention to stories, and be affected by them.

Today, stories are how we influence our customers, our teams, and our audiences.

It's one of the most powerful tools we have to get people to take action.

In this workshop, I'll tell you the whole story about what happened that day, and then I'll break it down for you so you understand exactly how he did it.

We'll do a deep dive into the 5 neural hooks that connect your story to your listener's brains. You'll learn how many professional speakers embed the most compelling call-to-action into their story to motivate their audiences to buy, change behavior, think differently, or, well, do pretty much whatever they want!

Then we'll do some exercises so you can learn how to do it in your stories...

As an added bonus, next time you're in the audience listening to a great motivational speaker, you'll know exactly what they're doing, and you'll be able to resist the temptation to run to the back of the room with your credit card in hand!

Yeah.

It's very powerful stuff... so you have to promise to use this knowledge ethically!

Ready? Click on the link to get started!

Video lesson

Premium course 01 The Story

Duration: 6m 41s

Video lesson

Premium course 02 Parallel Construction

Duration: 6m 4s

Video lesson

Premium course 03 The Five

Duration: 2m 33s

Video lesson

Premium course 04 The Deconstruction

Duration: 6m 2s

Video lesson

Premium course 05 Johnny Tunerhead

Duration: 7m 54s

Video lesson

Premium course 06 Your Turn

Duration: 2m 15s

Video lesson

Premium course 07 Use it Wisely

Duration: 0m 34s

Text lesson

Premium course Free E-book Here

Get your FREE e-book!

About the Trainer

Michel Neray

My work in Category Design and Differentiation for over 30 years has taught me that at the bottom of every meaningful value proposition is a story. As the founder of momondays, I have listened to and watched countless stories being performed -- it has given me a fundamental grasp of what works, and what doesn’t. As a professional speaker, trainer and consultant, I've worked with thousands of leaders and sales teams in more than eight countries around the world, from Montreal to Moscow. My passion is helping people and organizations lead better, sell more, and change the world through Category Design and Storytelling.

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