Hack into your Listener's Brains with These 5 Neural Hooks
If you've ever gone to speaking event and witnessed hundreds of people jumping out of their seats to run to the back of the room with credit card in hand... or maybe found yourself running to the back of the room.... you might be wondering, 'how did they do that?'
Well, one way is by cleverly and strategically hitting all their hot buttons and triggers in a simple, little seemingly innocuous story...
And you can learn exactly how to do it In this virtual workshop. I've taken my complete live workshop on the The 5 Neural Hooks, and packaged it into an eBook, a workbook, and 7 instructional videos.
You'll learn how professional speakers embed the most compelling call-to-action into their stories to motivate their audiences to buy, change behavior, think differently, or, well, do pretty much whatever they want!
And you'll learn how to do it in your stories... but you have to promise to use this knowledge wisely and ethically... plus have fun with it!!
As an added bonus, you'll know exactly what those highly successful speak-to-sell speakers are doing when you're in the audience, and you'll be able to resist the temptation to run to the back of the room with your credit card in hand!
Here's what you'll get from this course
The year was 2007 and I was in a huge conference hall with over 3,000 other people. My wife and I were mesmerized among with the other 3000 attendees by one of the best storytellers I had ever heard.
Classic motivational speaker... And on this day, I watched with amazement how he motivated a lot of people to run to the back of the room, credit card in hand, to plunk down a deposit on a very expensive program.
And how did he do it?
He did it with a story... specifically by using a combination of techniques based on a parallel construction and a framework I call- the 5 Neural Hooks.
From the beginning of time, stories are how we have passed on our values, made sense of the world and effected change. Our brains have evolved to be literally wired to pay special attention to stories, and be affected by them.
Today, stories are how we influence our customers, our teams, and our audiences.
It's one of the most powerful tools we have to get people to take action.
In this workshop, I'll tell you the whole story about what happened that day, and then I'll break it down for you so you understand exactly how he did it.
We'll do a deep dive into the 5 neural hooks that connect your story to your listener's brains. You'll learn how many professional speakers embed the most compelling call-to-action into their story to motivate their audiences to buy, change behavior, think differently, or, well, do pretty much whatever they want!
Then we'll do some exercises so you can learn how to do it in your stories...
As an added bonus, next time you're in the audience listening to a great motivational speaker, you'll know exactly what they're doing, and you'll be able to resist the temptation to run to the back of the room with your credit card in hand!
It's very powerful stuff... so you have to promise to use this knowledge ethically!
Ready? Click on the link to get started!