Life, The Universe, and French Toast!

“I’ll huff and I’ll puff and I’ll… no, wait… let me tell you a story…”

Do you invite your listener into every story you tell?

Testimonials and The Negativity Bias

What does log splitting have to do with category design and market leadership?

Give thanks for a good story

Is the shy, insecure child inside you holding you back from asking for a testimonial?

THAT person in the Front Row!

The Canadian Deadlift